Reclaim Public Opinion, Advertising For All; Or For Nobody At All
Reclaim Public Opinion, is a new work by the Freee art collective, commissioned by the Institute of Contemporary Arts for the cafe/bar. The Freee art collective have produced a billboard poster that calls for advertising to be employed by everyone in order to affect and change public opinion. Freee believe that the radical response to advertising is not to obliterate it or to reform it but to hand it over to dissenters and agents of counter-hegemony.
This work is an attempt to imagine advertising as available to everyone, not an industry monopolized by big business. The image carries a slogan but it also carries an implicit message: everyone is or can be a guerilla advertiser.
Advertising For All; Or For Nobody At All; Reclaim Public Opinion is the latest work in Freee’s campaign of counter-advertising, which includes:
Advertising Wants To Covert Our Desire For A Better Life Into A Desire To Buy Something
Advertising Wants You To Think That Detergent Is Revolutionary,
All The Public Spaces Ripe For Dissent Have Been Colonized By Advertising,
We Demand TV Ads At Prime Time For All Striking Workers
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